Essence Lash Princess Mascara pink

• Signature Curved Brush: Specially designed to follow the natural shape of your eye, the brush reaches every lash to push them upward, creating an instant lifting effect.
• Volume Meets Curl: Achieve the perfect balance of intense volume and a long-lasting, gravity-defying curl without needing an eyelash curler.
• Dramatic Fanned-Out Look: Separates lashes perfectly while adding thickness, giving you that high-impact, wide-eyed aesthetic.
• All-Day Hold: A long-wearing formula that keeps your lashes lifted and voluminous from your morning coffee to your evening plans.
• Lightweight Formula: Provides bold drama without weighing your lashes down, keeping your curl intact throughout the day.
• Cruelty-Free: Proudly cruelty-free and vegan-friendly, making it a conscious choice for your daily makeup routine.

Get the ultimate lift in three simple steps:

1. Prep: Start with clean, dry lashes.
2. Apply: Place the curved side of the brush at the very base of your lashes.
3. Lift & Sweep: Wiggle the brush slightly at the roots to deposit the formula, then sweep it upward and outward following the curve of your eye. The curved wand does the work for you by "pushing" the lashes up!
4. Layer: Apply a second coat while the lashes are still slightly damp if you want even more volume.

Pro Tip: For extra emphasis, focus on the lashes at the outer corners of your eyes to create a beautiful, winged-out effect.