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L’Oréal Paris Excellence Ash Supreme 7.12 – Cool Pearl Medium Blonde

Triple Care Routine with Anti-Brass Technology for a Luminous, Smoky Finish

Achieve a high-end, salon-cool result at home with L’Oréal Paris Excellence Ash Supreme 7.12. Known as Cool Pearl Medium Blonde, this shade is designed for those who want to transition to a lighter look while maintaining a sophisticated, iridescent edge.

Part of the specialized Ash Supreme range, Shade 7.12 is formulated to combat stubborn warm reflects, ensuring your medium blonde stays cool, pearlescent, and free from orange tones for up to 8 weeks.

Why You’ll Love It?

  • Cool Pearl Reflects: The unique ".12" reflect blends ash (.1) and iridescent/pearl (.2) tones to deliver a bright, clean medium blonde with a shimmering finish.
  • Anti-Brass Technology: Infused with powerful cool dyes that target and neutralize yellow and orange undertones.
  • 100% Grey Coverage: Provides total saturation for grey hair, blending them into a natural-looking, multidimensional blonde.
  • Triple Care System: A complete routine that cares for your color, your scalp, and your hair’s strength.
  • Pro-Keratin & Ceramides: Actively protects and reinforces the hair fiber during the coloring process to minimize damage.?
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Full Ingredient List
Formulated for safety & efficacy

Key Ingredients
Hero ingredient: Hydrating support
- Hydrating support: Helps maintain skin comfort and reduce the feel of dryness.
- Skin-conditioning agents: Help improve the feel of softness and smoothness.
- Barrier-supporting care: Supports a healthier-looking skin barrier with regular use.

Application Guide

Follow these simple steps for best results

Q: Is this product suitable for daily use? A: It depends on the product type and your skin/hair tolerance. Gentle moisturizers, cleansers and sunscreens may be used daily; retinoids and exfoliating acids should be introduced gradually. Q: Can sensitive skin use it? A: Sensitive skin should patch test first and start slowly. If stinging, burning, swelling or persistent redness appears, stop use and consult a dermatologist/pharmacist. Q: Can I use it while pregnant or breastfeeding? A: For pregnancy or breastfeeding, check with your doctor first, especially if the product contains retinoids, exfoliating acids, strong brightening actives or other intensive ingredients. Q: Where does it fit in my routine? A: Use it according to texture and product type: cleanser first, toner next, serum/ampoule, cream, then sunscreen in the morning. Q: Can I layer it with other products? A: Yes, but keep layering simple. Avoid adding too many strong actives at once, especially if your skin is sensitive.
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