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Experience rich, natural-looking color and exceptional shine without harsh chemicals using L'Oréal Paris Prodigy Permanent Hair Color. Engineered with revolutionary Micro-Oil Technology and completely free from ammonia, this home hair dye propels pigments deep into the heart of the hair fiber.

It delivers multi-tonal, natural color full of subtle highs and lows while preserving hair quality, leaving your hair feeling incredibly soft, healthy, and visibly nourished from root to tip.

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