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L’Oréal Paris Casting Crème Gloss 316 - Plum / Black Cherry

No-Ammonia Semi-Permanent Color for a Bold, Shimmering Deep Burgundy

Make a statement with L’Oréal Paris Casting Crème Gloss 316, popularly known as Plum or Black Cherry. This shade is the perfect choice for those who want a deep, sultry brunette base infused with intense violet and burgundy reflects. It offers a dramatic "pop" of color that is especially vibrant in the sunlight while remaining sophisticated and dark indoors.

Formulated without ammonia, Casting Crème Gloss provides a gentle coloring experience that leaves your hair with a high-gloss, multidimensional finish that lasts up to 28 washes.

Why You’ll Love It?

  • Rich Plum Reflects: The ".16" reflect blends cool ash and vibrant red-violet tones to create a unique, "black cherry" effect.
  • No-Ammonia Formula: Gentle on your hair and scalp, featuring a pleasant fruity scent no harsh chemical smells.
  • Visible Shimmer: Leaves hair with 4x more shine than uncolored hair, making the plum tones truly "glow."
  • Natural-Looking Depth: It doesn't create a flat, artificial block of color; instead, it enhances the natural highlights and lowlights of your hair.
  • Grey Blending: Seamlessly blends away the first signs of grey (up to 70% coverage) for a radiant, youthful finish.
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Full Ingredient List
Formulated for safety & efficacy

Key Ingredients
Hero ingredient: Color pigments
- Color pigments: Provide visible color payoff and help create the desired makeup finish.
- Emollient base: Helps the product glide smoothly and sit more comfortably on skin or lips.
- Film-forming agents: Help improve wear and keep the makeup look more even.

Application Guide

Follow these simple steps for best results

Q: Is this product suitable for daily use? A: It depends on the product type and your skin/hair tolerance. Gentle moisturizers, cleansers and sunscreens may be used daily; retinoids and exfoliating acids should be introduced gradually. Q: Can sensitive skin use it? A: Sensitive skin should patch test first and start slowly. If stinging, burning, swelling or persistent redness appears, stop use and consult a dermatologist/pharmacist. Q: Can I use it while pregnant or breastfeeding? A: For pregnancy or breastfeeding, check with your doctor first, especially if the product contains retinoids, exfoliating acids, strong brightening actives or other intensive ingredients. Q: Do I need skincare before it? A: Yes. Apply moisturizer and sunscreen first in the morning so makeup sits better and skin stays more comfortable. Q: Can I layer it with other products? A: Yes, but keep layering simple. Avoid adding too many strong actives at once, especially if your skin is sensitive.
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