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L’Oréal Paris Excellence Creme 7.1 - Ash Medium Blonde

Triple Care Routine for a Sophisticated, Brass-Free Medium Blonde

Achieve a high-end, natural-looking finish with L’Oréal Paris Excellence Creme 7.1. Known as Ash Medium Blonde, this shade is the go-to choice for those who want to transition to a lighter brunette or a darker blonde without any of the unwanted orange or "rusty" reflects.

Excellence Creme is celebrated for its Triple Care Routine, a 3-step process that protects your hair’s health just as much as its color. Infused with strengthening actives, it ensures 100% grey coverage and hair that feels stronger and fully revitalized.

Why You’ll Love It?

  • Anti-Brass Technology: The ".1" ash reflect specifically targets and neutralizes warmth, delivering a cool, smoky medium blonde.
  • 100% Grey Coverage: Expertly hides even the most stubborn white hairs, blending them into a seamless, natural-looking base.
  • Triple Care Protection: A complete system that cares for your color, your scalp, and your hair fibers simultaneously.
  • Strengthening Pro-Keratin: Enriched with Pro-Keratin and Ceramides to reinforce the hair structure and prevent breakage during the coloring process.
  • Rich, Non-Drip Cream: The luxurious cream formula stays exactly where you put it, ensuring an easy and mess-free application.
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Full Ingredient List
Formulated for safety & efficacy

Key Ingredients
Hero ingredient: Hydrating support
- Hydrating support: Helps maintain skin comfort and reduce the feel of dryness.
- Skin-conditioning agents: Help improve the feel of softness and smoothness.
- Barrier-supporting care: Supports a healthier-looking skin barrier with regular use.

Application Guide

Follow these simple steps for best results

Q: Is this product suitable for daily use? A: It depends on the product type and your skin/hair tolerance. Gentle moisturizers, cleansers and sunscreens may be used daily; retinoids and exfoliating acids should be introduced gradually. Q: Can sensitive skin use it? A: Sensitive skin should patch test first and start slowly. If stinging, burning, swelling or persistent redness appears, stop use and consult a dermatologist/pharmacist. Q: Can I use it while pregnant or breastfeeding? A: For pregnancy or breastfeeding, check with your doctor first, especially if the product contains retinoids, exfoliating acids, strong brightening actives or other intensive ingredients. Q: Where does it fit in my routine? A: Use it according to texture and product type: cleanser first, toner next, serum/ampoule, cream, then sunscreen in the morning. Q: Can I layer it with other products? A: Yes, but keep layering simple. Avoid adding too many strong actives at once, especially if your skin is sensitive.
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