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L’Oréal Paris Excellence Ash Supreme 7.17 - Cool Matt Medium Blonde

Triple Care Color with Anti-Brass Technology for a Sleek, Smoky Finish

Achieve a modern, sophisticated blonde with L’Oréal Paris Excellence Ash Supreme 7.17. Known as Cool Matt Medium Blonde, this shade is the ultimate solution for those who want to eliminate "rusty" orange or red undertones. Part of the specialized Ash Supreme range, it delivers a cool, earthy medium blonde with a "matt" effect that looks chic and natural.

Featuring the Triple Care Ash Routine, this permanent hair color provides intense pigment while protecting your hair’s health and ensuring your cool tone stays fresh for up to 8 weeks.

Why You’ll Love It?

  • Cool Matt Reflects: The unique ".17" reflect combines ash (.1) and matt/khaki (.7) tones to aggressively neutralize warmth and red reflects.

  • Anti-Brass Technology: Formulated with powerful cool dyes to keep your blonde crisp and smoky, preventing it from turning brassy over time.

  • 100% Grey Coverage: Provides total, uniform coverage for even the most stubborn white hairs.

  • Pro-Keratin & Ceramides: Strengthens and reinforces the hair fiber during the coloring process to prevent damage.

  • Salon-Quality Routine: Includes a specialized pH-balanced shampoo and a purple mask to care for your hair immediately after coloring.

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Full Ingredient List
Formulated for safety & efficacy

Key Ingredients
Hero ingredient: Hydrating support
- Hydrating support: Helps maintain skin comfort and reduce the feel of dryness.
- Skin-conditioning agents: Help improve the feel of softness and smoothness.
- Barrier-supporting care: Supports a healthier-looking skin barrier with regular use.

Application Guide

Follow these simple steps for best results

Q: Is this product suitable for daily use? A: It depends on the product type and your skin/hair tolerance. Gentle moisturizers, cleansers and sunscreens may be used daily; retinoids and exfoliating acids should be introduced gradually. Q: Can sensitive skin use it? A: Sensitive skin should patch test first and start slowly. If stinging, burning, swelling or persistent redness appears, stop use and consult a dermatologist/pharmacist. Q: Can I use it while pregnant or breastfeeding? A: For pregnancy or breastfeeding, check with your doctor first, especially if the product contains retinoids, exfoliating acids, strong brightening actives or other intensive ingredients. Q: Where does it fit in my routine? A: Use it according to texture and product type: cleanser first, toner next, serum/ampoule, cream, then sunscreen in the morning. Q: Can I layer it with other products? A: Yes, but keep layering simple. Avoid adding too many strong actives at once, especially if your skin is sensitive.
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